Privacy Policy

How we collect and use your personal data

Personal data means any information that, either alone or combined with other information, can identify a natural person.

You may provide personal data to us directly when you browse our website, submit RFQ or sample requests, communicate with our sales or technical teams, create an account, or contact us for support. We may also collect data automatically by recording your interactions with our website, for example through cookies and similar tracking technologies. Where permitted by applicable law, we may obtain information from public or commercially available third-party sources.

The personal data we collect may include your name, job title, enterprise name, postal address, email address, telephone number, login credentials, and the information contained in your enquiry, project specifications, drawings or support messages. The exact data collected depends on how you interact with us, such as the pages you visit, the samples you request and the B2B projects you enquire about.

In some cases you may choose not to provide certain personal data. However, failure to provide necessary personal data may prevent us from replying to your enquiry, providing samples or quotations, giving technical support, or performing a contract with you.

We may use your personal data for the following purposes:

• Responding to your RFQ, sample and quotation requests, and fulfilling commercial transactions including orders, production, delivery, product verification and after-sales technical support
• Communicating with you on the basis of your consent: product updates, technical documents, white papers, invitations to webinars or industry events, market surveys and marketing materials — you may opt out at any time
• Sending important operational notices, including product specification updates, lead time changes and service announcements
• Customising website content and improving your user experience
• Managing and communicating with suppliers, partners and B2B customers
• Conducting internal audits, data analysis and research to improve our products, services and operational efficiency
• Troubleshooting technical issues and handling customer complaints
• Securing our website, IT systems, products and services, including anti-fraud and risk control measures
• Complying with applicable legal obligations, industry standards and our internal policies

Non-personally identifiable information

We may also collect non-personally identifiable information (Non-PII), which cannot identify any individual, such as aggregated website visit statistics. We collect Non-PII to understand visitor behaviour and to improve our website and services, and we may use, process, transfer and disclose it at our discretion.

We separate personal data from Non-PII wherever possible. If personal data is combined with Non-PII, the combined data is still treated as personal data.

Legal bases for processing

We process your personal data on valid legal bases under applicable law.

• Performance of a contract: processing required to respond to your enquiry, prepare quotations, supply samples and goods, and perform a sales contract
• Consent: processing where you have given clear consent, for example to receive marketing emails
• Legitimate interests: processing for our legitimate business interests, including improving products and services, website optimisation, business security, anti-fraud, internal management and customer relationship management, provided these interests do not override your fundamental rights and freedoms
• Legal obligation: processing necessary to comply with applicable laws and regulatory requirements

Cookies and similar technologies

Cookies. To keep our website functioning properly, we may place small text files called cookies on your device. Cookies are stored by the web server and can only be read by that server, and their content usually includes identifiers, site information and numeric values. Cookies are unique to your browser or application and can store preferences such as language settings. Tittron uses session cookies, which are deleted when your browser session ends, and persistent cookies, which are saved across multiple visits. Cookies help us remember your preferences, analyse website traffic and improve user experience, and we do not use them for purposes not stated in this Policy or in our Cookie Policy. You can manage or delete cookies in your browser settings, although blocking cookies may cause parts of www.tittron.com to function incorrectly.

Web beacons and pixel tags. We may also use web beacons, pixel tags and similar technologies. Our marketing emails, for example, may contain embedded pixels that tell us whether an email has been opened or a link has been clicked, which helps us understand your interest in our products. You can unsubscribe from marketing emails at any time if you do not wish to be tracked in this way.

By using our website, you consent to the use of cookies, web beacons and pixel tags as described in this Policy and in our Cookie Policy.

How we disclose personal data

We may share your personal data with authorised third-party service providers who perform services on our behalf, such as logistics carriers, payment providers, IT hosting, analytics, CRM and customer support vendors. We may also share personal data within the Tittron group of affiliated companies for internal business and administrative purposes.

We may disclose your personal data if required by law, court order or a valid governmental request to competent authorities. In the event of corporate restructuring, merger, acquisition, bankruptcy or liquidation, personal data may be transferred as part of the business assets. We may also disclose personal data when reasonably necessary to enforce our terms, prevent harm or financial loss, or investigate suspected illegal activity.

All third-party processors are bound by written data processing agreements and may only process your personal data according to our instructions.

How to access and control your personal data

You are responsible for ensuring that the personal data you submit to us is accurate, and we maintain reasonable measures to keep it up to date. Subject to applicable law, you have the following rights.

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete personal data
• Object to or restrict certain processing activities
• Request deletion of your personal data

Exercising your rights

To exercise these rights, send your request to [email protected]. We may verify your identity to protect your data, and we may reject requests that are fraudulent, repetitive, unfeasible, or that would compromise the privacy of other individuals.

Where processing relies on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal, nor processing based on other legal grounds.

If you believe our processing violates data protection laws, you may lodge a complaint with your local data protection authority.

How we protect and retain your personal data

We implement appropriate physical, administrative and technical safeguards to protect your personal data against unauthorised access, disclosure, misuse, alteration, damage and loss. These safeguards include encryption, access controls, security monitoring, employee privacy training and confidentiality obligations. While we take robust security measures, no online system can be guaranteed to be completely secure.

We retain personal data no longer than necessary for the purposes stated in this Policy, unless a longer retention period is required or permitted by law. Retention periods vary by scenario.

• Data needed to provide quotations, samples and fulfil orders is kept for the duration of the commercial relationship plus the applicable statutory retention periods for tax, accounting and dispute resolution
• Records of enquiries are kept for a reasonable period so that we can handle follow-up questions, complaints or potential disputes
• Once the purpose for processing ends, your personal data is securely deleted or anonymised, subject to legal exceptions

Processing of children’s personal data

Our website and B2B services are intended for adults and business professionals. We do not knowingly collect personal data from children. If we learn that we have collected children’s personal data without parental consent, we will take steps to delete it promptly.

Third-party providers and their services

Our website may contain links to third-party websites or services. Tittron does not control those third parties and is not responsible for their privacy policies or data practices. When you leave www.tittron.com and submit personal information to a third party, please review that party’s privacy policy.

International transfers of your personal data

Tittron is a global B2B manufacturer. Personal data collected via www.tittron.com may be transferred to and processed outside your country or region, including on servers located in China. Different jurisdictions may apply different data protection laws.

When transferring personal data from the EEA or the UK to countries without an adequacy decision, we rely on appropriate safeguards such as the Standard Contractual Clauses (SCCs) adopted by the European Commission. You may contact us to request a copy of the relevant SCCs.

Updates to this Policy

We reserve the right to update this Privacy Policy at any time. The latest version is always published on this page, and material changes are notified through a website notice or other appropriate channels. Your continued use of our website after the effective date of the updated Policy means you accept the changes.

How to contact us

If you have questions, concerns or privacy complaints regarding this Policy or our processing of personal data, please contact us by email at [email protected].

The Tittron entity that enters into a contract, provides a quotation, supplies goods or responds to your enquiry is the data controller responsible for your personal data.